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July 2010

July 2010

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Sweet Like Candy

Sweet Like Candy: Sunset Kidz MiMi Candy Tomatoes are a hit with children It isn't common in the fresh-cut produce industry to compare fruits and vegetables to candy - usually produce is set opposed to sugar-filled snack items. But kids like candy, so Mastronardi Produce, Kingsville, Ontario, is marketing its candy tomatoes under its Sunset brand to children with innovative packaging and convenience. The Sunset Kidz MiMi Candy Tomatoes are bite-sized and super sweet. They make fast, healthy finger food, according to the company, and are convenient for lunches, snacks or on-the-go. The taste will keep kids coming back, but the packaging will draw them in. "The fact is, it's the sweetest cherry tomato out there," said Chris Veillon, marketing manger for Mastronardi Produce. "It's just a great product." The 3-ounce packages are uniquely hourglass-shaped with a clear film on top to show off the product and the label. The package features film that tears away easily, and the label was designed to promote sales to young families, according to the company. Part of the marketing program was the cartoon characters on the label. There are four Sunset Kidz: Alex, Mila, Anni and Nikko -…  » Read more

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Sweet Like Candy

Sweet Like Candy: Sunset Kidz MiMi Candy Tomatoes are a hit with children It isn't common in the fresh-cut produce industry to compare fruits and vegetables to candy - usually produce is set opposed to sugar-filled snack items. But kids like candy, so Mastronardi Produce, Kingsville, Ontario, is marketing its candy tomatoes under its Sunset brand to children with innovative packaging and convenience. The Sunset Kidz MiMi Candy Tomatoes are bite-sized and super sweet. They make fast, healthy finger food, according to the company, and are convenient for lunches, snacks or on-the-go. The taste will keep kids coming back, but the packaging will draw them in. "The fact is, it's the sweetest cherry tomato out there," said Chris Veillon, marketing manger for Mastronardi Produce. "It's just a great product." The 3-ounce packages are uniquely hourglass-shaped with a clear film on top to show off the…  » Read more

Traceability Timeline Tweaked

Traceability Timeline Tweaked: Milestones adjusted The Produce Traceability Initiative is still moving forward and the priorities haven't changed, members of a coalition of industry associations told media on May 25, while announcing an adjustment to the Milestone dates. The Canadian Produce Marketing Association, Produce Marketing Association and United Fresh Produce Association, speaking on behalf of the PTI steering committee, reaffirmed the commitment to PTI and GS1, as well as the voluntary nature of the initiative and the end point of 2012. But the committee is addressing concerns from member companies and moving the goals for the next two milestones. Milestones 4, which calls for human-readable information on cases, and Milestone 5, which called for that information to be encoded on the barcode, were both originally scheduled to be completed a full year before Milestone 6, where retailers would be able to read and record inbound…  » Read more

Health Care Changes

Health Care Changes: Some new reforms are already here President Obama and Congress made sweeping changes to America's health care system in March. After reviewing the complex legislation and its potential effects on those who make their living in agriculture, representatives of Western Growers Association held a webinar in May, where they presented their findings.The webinar panelists included Tom Nassif, president and CEO of Western Growers, and Sheldon Blumling, a partner at Fisher & Phillips law firm. Many of the health care changes will take place in ensuing years, but this story will focus on the reforms taking place this year. Some changes were scheduled to take effect June 30, such as the Small Business Tax Credit. If they meet certain requirements, small employers that provide health care coverage for their employees are eligible for a federal income tax credit for some of the insurance…  » Read more
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