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Sunday, October 4, 2009
Crunch Pak
Crunch Pak had a number of new products at Fresh Summit and the company had even more good news to report.
On the new product front, Crunch Pak had its new Apple Snackers line, which will hit stores in November. The three-compartment clamshell has fresh-cut apples, grapes and cheese.
The company will also be offering seasonal trays of its fresh-cut apples for the holidays and football bowl season.
The grab and go line is new for Crunch Pak. The single serving bags of The popular product mixes have a low price point - around 99 cents, said Crunch Pak's Tony Freytag. The low cost encourages people to try them, he said. It's also led the company to try new things, like putting caramel in small bags.
Another new product catching attendee's eyes is he retail version of Burger King's Apple Fries. The fresh-cut apple slices look lime fries and the bag looks like a FryPod with fries.
On Sunday at Fresh Summit, Freytag said the company was giving out samples of a Waldorf salad, and based on the positive responses Crunch Pak may look at doing its first salad mix.
Other good news, Freytag said, was the organic sector continues to grow. There are even grab and go packs of organics. Crunch Pak also is seeing the Canadian market start to grow, and its new co-pack operation in New York is open.
posted by Great American Publishing
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2:54 PM
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