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Monday, October 5, 2009
Apio Grab and Go Cups
Apio introduced a full line of innovative convenience items at Fresh Summit. The Grab and Go Cups are designed for meals on the go and contain everything for a meal in one package.
There are 12 products in three categories - soups, salads, melts and noodles. The lower part of the cup contains the fresh-cut vegetables, and the lid has a cup for the sauce, bags for mix-ins and a collapsible plastc fork. The soups, noodles and melts are microwaved and ready in a few minutes - and the cups have a drain built in for easy preparation.
It's fast food without the fat, according to the company. The products will be test marketed at the end of this year and will be rolled out nationwide in January or February. The pricepoint will be around $2.49.
Also new at the Apio booth is the introduction of retail packages for the popular Broccoli Salad and Asian Salad Kits, which have previously only been available in club pack sizes. Apio also has an organics line and party trays with some new sizes and lineups.
posted by Great American Publishing
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1:06 PM
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